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Throw the School Master into the middle of schooling fish, and engage your reel to let the falling/fluttering action and EBS attraction draw the school to you. Fish it like a jerkbait at any depth in the water column. It's EBS MultiTouchTM calls to schooling fish as it imitates a fluttering shad. This lure draws fish from double the distance of traditional lures and is essentially three baits in one.
All Livingston Lures are water activated. The contact points are the eyelets that hold the hooks. When the lure comes in contact with water, it completes the circuit between both eyelets and activates the lure. You can simulate the connection by placing your fingertips on both hook eyelets at the same time. Hold the lure close to your ear (not too close though) and listen to the sound of a distressed Shad, or crawfish one of nature’s most sought after forage fish, minnows, croakers, mullet and more. In order to lock in the sound you want, let go of the contact points while it's playing that sound. While it may sound like a chirp to us, to a predator it sounds like a dinner bell.
Type: Lipless Crankbait
Weight: .76 oz
Features: EBS Smart Chip
Hooks: 2X Strong, VMC BN #4 X2
EBS MultiTouch: All Team Livingston lures come equipped with 4 sound options: EBS Original, EBS Craw, EBS Shad, or Silent Mode.