Livingston Lures - The Fish Catching Machine

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All Livingston Lures feature Electronic Baitfish Sounds (EBS™) embedded on a smart chip in the internal sound chamber of each lure. Coming in 2017 is a custom-designed mobile app that connects seamlessly to our latest development in Smart Chip baits: Bluetooth-enabled lures!

Hear the difference:


Reviews are in!

Don’t just take our word for it ... lots of anglers have tried our lures and love them!

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How do they work?

Learn how to change sounds, how to turn the lure on and off and more!

Help with lures

SAMI is here!

Use the new SAMI app with our lures — with the touch of a button, record ALL your catch data!

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Andy Morgan: Fish "windows" of rising temperatures for winter giants

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