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The Difference Is Clear

Our Lures Are Designed To Call The Fish To You!

Livingston Lures feature Electronic Baitfish Sound (EBS™) Technology, which is embedded on a smart chip in the internal sound chamber of each lure. This EBS Technology™ makes natural sounds mimicking baitfish that bass, walleye, pike, redfish, striper, perch and all predatory fish feed on.

Cranking out in deep water, landed the biggest bass I've ever caught in my life on the Howeller DMC Plus!

- S. Cook

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