Livingston Lures’ engineering philosophy is crossover without compromise; combining the details that count with advanced technology. Our engineers and designers work hand-in-hand, committed to the creation of a fishing lure that will elevate the angler experience.  Scanning past the carefully handcrafted surface of our lures reveals the true artistry within as each lure contains advanced sound and vibration technology that is sure to create an underwater ruckus- convincing even the most stubborn fish.