NEW COLORS Now in stock
WE DELIVERED EVEN MORE!
Introducing NEW colors to our most popular line of lures
Shop by Categories
Our Sami App acts as your virtual tackle box allowing you to save your catches and waypoints.
innovation
Livingston Lures EBS Technologyâ„¢ electronically replicates the actual biological sounds made by baitfish in distress or a feeding frenzy. Scientific studies at Texas State University have proven that fish use both audible and perception to track and attack prey. Natural sounds from our EBS are detected from outside visual range, doubling the effective strike-zone over traditional lures.
Get the EBS advantage!
how it works
All Livingston Lures feature Electronic Baitfish Sounds (EBSâ„¢) embedded on a smart chip in the internal sound chamber of each lure. Listen to the clip below to hear one of our many sounds!
Get on the list
For early access to our new collections, promotions & much more.