Throw the School Master into the middle of schooling fish, and engage your reel to let the falling/fluttering action and EBS™ attraction draw the school to you. Fish it like a jerkbait at any depth in the water column. It's EBS MultiTouch™ calls to schooling fish as it imitates a fluttering shad. This lure draws fish from double the distance of traditional lures and is essentially three baits in one.

Lure Specs:

Type: Lipless Crankbait
Depth: Sinker
Action: Sinker
Weight: .76 oz
Length: 4”
Features: EBS Smart Chip
Hooks: 2X Strong, VMC BN #4 X2