Throw the School Master into the middle of schooling fish, and engage your reel to let the falling/fluttering action and EBS™ attraction draw the school to you. Fish it like a jerkbait at any depth in the water column. It's EBS MultiTouch™ calls to schooling fish as it imitates a fluttering shad. This lure draws fish from double the distance of traditional lures and is essentially three baits in one.

Lure Specs:

Type: Lipless Jerkbait

Depth: Sinker

Action: Sinker,

Weight: .76 oz

Length: 4”

Features: EBS Smart Chip

Hooks: 2X Strong, VMC BN #4 X2