Our Technology
Technology for Modern Anglers
Technology is the foundation of Livingston Lures. From the beginning, our goal has been to combine world class lure design with advanced technology to create products that give anglers the ultimare advange on the water.
EBS™ Technology
Livingston Lures is built around EBS™ technology, an electronic baitfish sound system designed to produce natural biological sounds in the water. This gives Livingston Lures a unique advantage by adding sound to the profile, action, vibration, and visual presentation of each lure.
Designed to Trigger Fish
Fish respond to more than what they see. Sound, vibration, pressure, movement, and profile all play a role in how predators locate and attack prey. Livingston Lures are designed to combine these elements into one complete presentation, helping anglers create a more realistic and effective lure
package.
Built Into the Lure
Our technology is integrated directly into the lure design. It is not an add-on or an afterthought. Every Livingston Lure is designed by some of the
world's greatest anglers to achieve the right action, ease of use, durability, and above all else, purpose.
Our technology is used to enhance the presentation of each lure, making it more effective and easier to use. It is the foundation of every Livingston Lure.
Forward-Facing Sonar and Modern Fishing
As fishing continues to evolve, Livingston Lures continues to innovate and build products for the way anglers fish today, while actively helping shape the way they will fish tomorrow.
Livingston Lures are designed with forward-facing sonar visibility in mind, helping anglers better track their bait and understand how fish react.
Commercial Application
Livingston Lures is active in commercial crab and lobster fishing and has proven to increase not only individual pot yield, but also full string yields.
Hundreds of thousands of hours of design and research have helped add more weight to the hauls of commercial fishermen while putting more money in their pockets.
Environmentally Minded Innovation
Livingston Lures are made for anglers by anglers who want to help people catch more fish while also ensuring that our waters are left better than we found them.
All of our lures are designed with environmental impact in mind through rigorous testing, material sourcing, and third-party review by international agencies. We are not only making fishing better, but also helping make fishing products better for the future.
Innovation With Purpose
Technology only matters if it helps anglers catch more fish. Livingston Lures uses technology with a purpose: to create better presentations, improve angler confidence, and give dealers products with a clear point of difference in the marketplace.
