Deep Impact 12

Designed by California swimbait legend Jerry Rago, the DEEP IMPACT 12 is engineered to dive into the productive 12 foot depth range, where it delivers a hard-thumping wobble, realistic baitfish profile, and aggressive fish triggering action predator fish can’t resist. Designed to effectively target walleye, bass, and other freshwater gamefish holding along ledges, points, rock piles, and deep transition areas, the DEEP IMPACT 12 combines vibration and erratic movement to trigger aggressive reaction strikes.

Finished with premium realistic color patterns and equipped with Livingston’s revolutionary EBS Baitfish Sound Technology™, the DEEP IMPACT 12 emits real biological baitfish sounds that help draw fish in from three times the distance of traditional crankbaits. The deadly combination of sound, wobble, vibration, and deep-diving performance makes this lure an outstanding choice for anglers targeting freshwater predator fish in deeper water.

Jerry Rago Pro Tip: The DEEP IMPACT 12 performs best when making bottom contact around deep rock, ledges, points, transition banks, and offshore structure where predator fish are actively feeding. Use a steady retrieve with occasional pauses or quick rod sweeps to trigger erratic directional changes and reaction strikes. The hard-thumping wobble combined with EBS Baitfish Sound Technology™ is especially effective for drawing walleye and bass in from long distances, even in stained or deeper water conditions.

Lure Specs:

Type: Crankbait
Depth: 12'
Action: Medium Diver
Weight: 0.58oz. / 16.44g
Length: 2.76" / 7.01cm
Features: EBS Smart Chip
Hooks: 2X Strong VMC BN, #4 X2