Livingston Lures has announced a major partnership with one of bass fishing’s most revered figures: Rick Clunn. With over 50 years of tournament success and a reputation for shaping the modern angling landscape, Clunn joins Livingston to advance lure innovation and design.
“Partnering with Rick Clunn, a true pioneer known for his relentless pursuit of knowledge and excellence—perfectly aligns with our mission,” said Erick Arnoldson, Vice President of Sales and Operations at Livingston Lures. “His unmatched experience and passion make this an ideal collaboration.”
Clunn expressed equal excitement about the partnership. “Bass fishing is a journey of constant discovery,” he said. “I’m thrilled to team up with Livingston Lures and explore how their cutting-edge technology—especially their work on sensory triggers in fish—can take lure design to the next level.”
About Livingston Lures
Founded in 2012, Livingston Lures is a leader in fishing innovation, known for its patented Electronic Baitfish Sounds (EBS™) technology. By mimicking the natural sounds of baitfish, Livingston lures help anglers trigger instinctual strikes and gain an edge on the water.
