The name says it all. the SchoolMaster was designed to catch schooling fish. Throw this darting bait in the middle of a school, and do nothing but engage your real to let it the falling/fluttering action and EBS attraction draw the school right to you. The SchoolMaster can be fished like a jerk bait at any depth in the water column, but its true power lies in Livingston Lures' exclusive EBS Technology, which calls out the schooling fish as the unique body design imitates a fluttering shad. This lure draws fish from double the distance of traditional lures.