The name says it all. The SCHOOL MASTER was designed to catch schooling fish. Throw this darting bait in the middle of a school. Then do nothing but engage your reel to let the falling/fluttering action and EBS attraction draw the school right to you. The School Master can be fished like a jerkbait at any depth in the water column, but its true power lies in Livingston Lures’ exclusive EBS Technology, which calls out to schooling fish as the unique body design imitates a fluttering shad. This lure draws fish from double the distance of traditional lures.