The FLATSIDE 38 is a new evolution in lipless crankbaits. Its innovative body design and swim action improve upon traditional flat-sided cranks. Experience a more powerful vibration when it’s reeled/ripped, and a unique side-to-side wobble on the drop. The Flatside 38’s action is enhanced with EBS™ Technology, which can emit the actual biological sounds of baitfish, such as shad, craw, bluegill, or other fish, depending upon the model. Make the Flatside your “Fish Catching Machine,” spring, summer, winter or fall.