The BULLDOZER gets its name from a unique lip design and action, which combines with its 5 3/4-inch baitfish profile to create one of the most effective shallow divers (4 to 6 feet) ever produced for trolling or casting. This lure’s tight wobble and kick-out/darting action are made even more effective with the addition of EBS TechnologyTM. When the Bulldozer hits the water, EBS becomes active, emitting the sound of an actual baitfish. This “Fish Catching Machine” not only looks and swims like baitfish, but sounds like it too, as fish are drawn from double the distance in comparison to traditional lures. The Bulldozer is built with 2mm wire-through construction.