When it comes to lure design, we don’t take anything for granted. What IS might work, but what it should be is where we want to deliver. EBS Technology™ adds the missing ingredient traditional fishing lures don’t have and provides a benefit to every type of lure — but we also want our lures to look, act and perform better than what IS already out there.
We start with the expertise of successful professional anglers like 2014 Bassmaster Classic Champion Randy Howell, perennial top-ranking BASS Elite pros Hank Cherry and Jacob Powroznik, three-time FLW AOY Andy Morgan, and BASS Elite tour winner Byron Velvick.
Add to this over 200 handpicked Pro Staff members who are actively promoting, fishing and giving us their input on lures, lure designs and desires. Finish it off with the feedback and suggestions we receive every day from anglers we meet on the road, write, or call to talk about lures.
Put it all together and you have a wealth of experience that helps the Livingston Lures Design Team develop the best baits possible, breaking tradition with innovative new products to enhance your fishing experiences.