When it comes to lure design we don’t take anything for granted. What IS might work, but what it should be is where we want to deliver. EBS Sound technology provides the missing ingredient traditional lures don’t have and provides a benefit to every type lure, but we want our lures to look, act and perform better than what IS already out there.
We start with the expertise of successful professional angers like 2014 BassMaster Classic Champion Randy Howell, perennial top ranking BASS Elite pros Hank Cherry and Jacob Powroznik, 2013 AOY Brent Chapman, 2015 BassMaster Classic Champion Casey Ashley, 3 time FLW AOY Andy Morgan, 2 time FLW AOY runner up Stetson Blaylock and BASS Elite tour winner Byron Velvick and rounding out the staff is David Dudley, 3 time FLW AOY winner and FLW Cup Champion.
Add to this over 200 handpicked Pro Staff members who are actively promoting, fishing and giving us their input on lures, lure designs and desires.
Finish it off with feedback and suggestions we receive every day from anglers we meet on the road, write or call to talk about lures.
Put it all together and you have a wealth of experience that helps the Livingston Lure design team develop the best baits possible, breaking tradition with innovative new products to enhance your fishing experiences.