School Master

The name says it all. The School Master was specifically designed to target feeding and schooling fish. Cast it into the middle of a bait school and simply engage the reel to let its unique darting, falling, and fluttering action do the work. Designed to imitate an injured or dying shad, the School Master creates an irresistible presentation that triggers aggressive reaction strikes from predators feeding on baitfish

Versatile and easy to fish, the School Master can be worked like a jerkbait at virtually any depth in the water column. Its true advantage, however, comes from Livingston Lures exclusive EBS Technology™, which emits natural baitfish sounds that help call fish from beyond their visual range. The combination of sound, flash, and fluttering action allows the School Master to attract fish from greater distances and keep them engaged longer than traditional lures. When fish are chasing bait and feeding aggressively, the School Master is the perfect tool to capitalize on the action.

RANDY HOWELL PRO TIP: When you locate schooling fish, cast the School Master beyond the activity and retrieve it through the school with occasional pauses. Many strikes occur as the lure flutters downward, mimicking a wounded baitfish falling away from the school. The combination of EBS™ baitfish sounds and erratic fluttering action helps draw fish into the strike zone and trigger competitive feeding responses.

Lure Specs:

Type: Lipless Crank
Depth: Sinker
Action: Sinker
Weight: .76oz. / 21.55g
Length: 4" / 10.16cm
Features: EBS Smart Chip
Hooks: 2X Strong, VMC BN #4 X2