The Brute Wins First Place at EFTTEX 2026
Livingston Lures is proud to announce that the Brute has earned First Place in the Soft Lure Category at the 2026 EFTTEX 2026 in Barcelona, Spain.
Designed by renowned musky and pike angler Steven Paul, the Brute represents the next generation of predator fishing lures. Combining cutting-edge design with advanced technology, the Brute was created specifically for anglers pursuing the largest and most aggressive freshwater predators.
At the heart of the Brute is Livingston Lures' patented E.B.S.™ (Electronic Baitfish Sound) Technology, which emits biologically relevant baitfish sounds proven to help attract predatory fish. The lure also incorporates Forward Facing Sonar optimization into its internal design, allowing anglers to see the lure more clearly and at greater distances on modern sonar systems. This combination of sound and sonar visibility gives anglers a unique advantage when targeting musky, pike, and other apex predators.
EFTTEX is widely regarded as one of the most prestigious fishing tackle trade exhibitions in the world. Each year, manufacturers, retailers, distributors, and media from across Europe and beyond gather to showcase the latest innovations in fishing tackle. The annual Best New Product Awards recognize the most innovative and impactful products introduced to the market.
With pike and predator fishing representing one of the largest segments of European angling, and soft lures dominating many of those fisheries, earning top honors in the Soft Lure Category is a significant achievement.
"The Brute was designed to deliver the profile, action, and fish-catching performance demanded by serious predator anglers," said Steven Paul. "To see it recognized on an international stage is truly an honor."
The award further reinforces Livingston Lures' commitment to innovation and performance-driven design. By combining patented sound technology, sonar optimization, and proven fish-catching action, the Brute continues to push predator lure development into the future.
The Livingston Lures Brute is scheduled to arrive at retailers in early 2027. Anglers across North America and Europe will soon have the opportunity to experience the lure that earned top honors on one of fishing's biggest international stages.
