Jerry Rago and Livingston Lures to Launch New Bass Lures
Livingston Lures is proud to announce an exciting collaboration with lure designer Jerry Rago, a name synonymous with innovation, craftsmanship, and trophy bass fishing. Rago, who has an outstanding track record with Livingston from his past designs, is once again joining forces with the Livingston Lures team to develop new lures set to redefine performance and realism on the water.
A Proven Partnership in Performance
This isn’t the first time Jerry Rago and Livingston Lures have made waves together. Rago’s creative touch was behind several of Livingston’s most iconic designs, including:
- Howeller DMC – The lure that helped secure a Bassmaster Classic Championship, proving its effectiveness on the sport’s biggest stage.
- Deep Impact Series (6’, 12’, and 18’) – Precision-engineered crankbaits designed to dominate the depths and consistently trigger strikes from pressured bass.
Each of these designs reflects the innovation and fish-catching power that Rago and Livingston bring to the table, melding craftsmanship with Livingston’s EBS™ (Electronic Baitfish Sound) technology for unparalleled performance.
About Jerry Rago
Jerry Rago is a lure maker and angler whose influence extends throughout the bass fishing world. As the founder of Rago Baits, he’s built a reputation for producing premium, hand-crafted swimbaits trusted by serious anglers chasing trophy bass. Over his more than 30 years in lure design, Rago has pioneered numerous innovations and holds multiple design patents, many of which have influenced the direction of modern swimbait design. Rgo has helped elevate lure making into both an art form and a science. His guiding philosophy “Swallowers, not Followers” perfectly encapsulates his pursuit of lifelike baits that compel big bass to strike with instinct, not curiosity.
Looking Ahead
This renewed collaboration between Jerry Rago and Livingston Lures represents the next evolution in high-performance bass fishing design. Anglers can expect new models that blend Rago’s unmatched artistry with Livingston’s cutting-edge EBS™ sound technology, delivering lures that both look and sound alive in the water.
