{"title":"Randy Howell Collection","description":null,"products":[{"product_id":"tournament-series-howeller-dmc","title":"Howeller DMC","description":"\u003cp class=\"p1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/lvC1OHidY1I?si=TPTxXkR8HOKps4vx\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003eThe Howeller DREAM MASTER CLASSIC is the crankbait that helped Team Livingston pro, Randy Howell, win the 2014 Bassmaster Classic! Ideal for targeting medium-depth structures in the 8- to 10-foot range, the Howeller DMC boasts a compact body that produces the perfect, wide wobble. Throw in the power of EBS Technology\u003cspan class=\"s1\"\u003eTM, and you will \u003c\/span\u003ehave a championship-winning crankbait that draws fish from double the distance of regular baits.\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Specs\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 10'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Float Back \u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.6oz. \/ 17.01g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.5\" \/ 6.35cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Daiichi #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"149\" width=\"136\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Livingston Lures","offers":[{"title":"Spring Craw","offer_id":31976763392131,"sku":"LURE-848927009504","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":31976763326595,"sku":"LURE-848927009443","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":31976763359363,"sku":"LURE-848927009498","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":31976763457667,"sku":"LURE-848927009696","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Splatter Back Pearl","offer_id":31976762441859,"sku":"LURE-848927009061","price":15.99,"currency_code":"USD","in_stock":true},{"title":"AYU","offer_id":31976762835075,"sku":"LURE-848927009191","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":31976763261059,"sku":"LURE-848927009375","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":31976762900611,"sku":"LURE-848927009207","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Money Gill","offer_id":31976763195523,"sku":"LURE-848927009368","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Beauty Shad","offer_id":31976762310787,"sku":"LURE-848927009023","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Melon Shad","offer_id":31976762507395,"sku":"LURE-848927009115","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":31976762376323,"sku":"LURE-848927009030","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Clearwater Shad","offer_id":31976762704003,"sku":"LURE-848927009146","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Sunrise Shad","offer_id":31976762638467,"sku":"LURE-848927009139","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Bluetreuse","offer_id":31976762769539,"sku":"LURE-848927009153","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad","offer_id":31976762966147,"sku":"LURE-848927009238","price":15.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":31976763064451,"sku":"LURE-848927009337","price":15.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":31976763129987,"sku":"LURE-848927009351","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":31976763293827,"sku":"LURE-848927009436","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":31976763424899,"sku":"LURE-848927009542","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/products\/0950profileHooks.png?v=1740603646"},{"product_id":"team-seires-howeller-dmc-sq","title":"Howeller DMC SQ","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003eHOWELLER DMC SQ\u003c\/strong\u003e features the championship winning design of the original Howeller DMC, now equipped with a thin circuit board square bill engineered to create highly erratic action at shallow to mid range depths of 3 to 5 feet. Designed to aggressively deflect off cover while maintaining a fast-reacting wobble, the DMC SQ excels around wood, rock, docks, grass edges, and other high percentage strike zones where predator fish ambush prey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eCombined with Livingston’s proven EBS Baitfish Sound Technology™, the HOWELLER DMC SQ emits real biological baitfish sounds that help draw fish in from three times the distance of traditional crankbaits. The deadly combination of erratic action, rapid deflection, vibration, and lifelike sound creates a highly effective shallow running crankbait capable of triggering aggressive reaction strikes from bass and other gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRandy Howell Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe HOWELLER DMC SQ performs best when deflected off shallow cover such as stumps, rock, dock posts, grass lines, and laydowns. Use a stop and go retrieve or vary your retrieve speed to create unpredictable directional changes that trigger reaction strikes. The thin circuit board square bill allows the lure to hunt aggressively while the EBS Baitfish Sound Technology™ continues calling fish in, even during pauses or slow retrieves.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType: \u003c\/strong\u003eCrankbait SQ Bill\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 4'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Float Back \u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .57oz. \/ 16.15g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.48\" \/ 6.30\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Daiichi #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"147\" width=\"134\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Guntersville Craw","offer_id":31976977727619,"sku":"LURE-848927013433","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":31976977793155,"sku":"LURE-848927013501","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":31976977760387,"sku":"LURE-848927013440","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Beauty Shad","offer_id":31976977498243,"sku":"LURE-848927013020","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":31976977531011,"sku":"LURE-848927013037","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Splatter Shad","offer_id":31976977563779,"sku":"LURE-848927013129","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad","offer_id":31976977596547,"sku":"LURE-848927013235","price":21.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":31976977629315,"sku":"LURE-848927013334","price":21.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":31976977662083,"sku":"LURE-848927013358","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":31976977694851,"sku":"LURE-848927013372","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":31976977825923,"sku":"LURE-848927013549","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Tiger Spots","offer_id":31976977858691,"sku":"LURE-848927013686","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/1368profile.png?v=1748449258"},{"product_id":"team-seires-howeller-deep-plus","title":"Howeller Deep Plus","description":"\u003cp class=\"p1\"\u003eThe HOWELLER DEEP PLUS is the largest version of the Bassmaster Classic-winning Howeller DMC. With an oversized diving bill, it dives up to 30 feet and produces a wide, super-strong wobble with fast action. This championship design contains EBS MultiTouch, allowing you to change the sound the bait emits, experience three baits in one, and draw fish from double the distance of traditional lures!\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Specs\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType: \u003c\/strong\u003eCrankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 20' to 30'\u003cbr\u003e\u003cstrong\u003eAction: \u003c\/strong\u003eDeep Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 2.27oz. \/ 64.36g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 3.78\" \/ 9.60cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong Daiichi, Deep Plus - 1\/O X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"126\" width=\"115\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/KCUEqUMcPGA?si=HoSO2ySZmbEpcMXn\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"AYU","offer_id":31977124528259,"sku":"LURE-848927028192","price":25.99,"currency_code":"USD","in_stock":false},{"title":"Matte Tiger","offer_id":31977124757635,"sku":"LURE-848927028697","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":31977124397187,"sku":"LURE-848927028031","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Splatter Back Pearl","offer_id":31977124429955,"sku":"LURE-848927028062","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Melon Shad","offer_id":31977124462723,"sku":"LURE-848927028116","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Splatter Shad","offer_id":31977124495491,"sku":"LURE-848927028123","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Chrome XXX Shad","offer_id":31977124561027,"sku":"LURE-848927028314","price":25.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":31977124593795,"sku":"LURE-848927028338","price":25.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":31977124626563,"sku":"LURE-848927028352","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":31977124659331,"sku":"LURE-848927028376","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Orange Craw","offer_id":31993031983235,"sku":"LURE-848927028420","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Blue Gill","offer_id":31977124724867,"sku":"LURE-848927028574","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/products\/2819profile.png?v=1740603572"},{"product_id":"tournament-series-howeller-dmc-sq","title":"Howeller DMC SQ","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003eHOWELLER DMC SQ\u003c\/strong\u003e features the championship winning design of the original Howeller DMC, now equipped with a thin circuit board square bill engineered to create highly erratic action at shallow to mid range depths of 3 to 5 feet. Designed to aggressively deflect off cover while maintaining a fast-reacting wobble, the DMC SQ excels around wood, rock, docks, grass edges, and other high percentage strike zones where predator fish ambush prey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eCombined with Livingston’s proven EBS Baitfish Sound Technology™, the HOWELLER DMC SQ emits real biological baitfish sounds that help draw fish in from three times the distance of traditional crankbaits. The deadly combination of erratic action, rapid deflection, vibration, and lifelike sound creates a highly effective shallow running crankbait capable of triggering aggressive reaction strikes from bass and other gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRandy Howell Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe HOWELLER DMC SQ performs best when deflected off shallow cover such as stumps, rock, dock posts, grass lines, and laydowns. Use a stop and go retrieve or vary your retrieve speed to create unpredictable directional changes that trigger reaction strikes. The thin circuit board square bill allows the lure to hunt aggressively while the EBS Baitfish Sound Technology™ continues calling fish in, even during pauses or slow retrieves.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 5'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .57oz. \/ 16.15g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.48\" \/ 6.30cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong Daiichi, #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"124\" height=\"135\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Spring Craw","offer_id":31992937971843,"sku":"LURE-848927084501","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":31992937939075,"sku":"LURE-848927084433","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":31992937742467,"sku":"LURE-848927084037","price":15.99,"currency_code":"USD","in_stock":false},{"title":"Melon Shad","offer_id":31992937775235,"sku":"LURE-848927084112","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Splatter Shad","offer_id":31992937808003,"sku":"LURE-848927084129","price":15.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":31992937840771,"sku":"LURE-848927084334","price":15.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":31992937873539,"sku":"LURE-848927084358","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":31992937906307,"sku":"LURE-848927084372","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/10343GuntersvilleCraw.png?v=1748377278"},{"product_id":"tournament-series-howeller-deep-plus","title":"Howeller DMC Plus","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003eHoweller DMC PLUS\u003c\/strong\u003e is a slightly larger version of the Bassmaster Classic winning Howeller Dream Master Classic and a must have addition to any crankbait arsenal. Measuring 2.6 inches with a slightly wider body profile than the original DMC, the DMC PLUS is designed to run at medium depths while producing a wide, aggressive wobble and fast reacting action that predator fish can’t resist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eEquipped with Livingston’s EBS Baitfish Sound Technology™, anglers can instantly change the sound profile the lure emits, effectively giving you three lures in one. The combination of sound customization, erratic action, and fish-triggering vibration allows anglers to adapt to changing conditions and target bass, walleye, and other predator fish with unmatched versatility and performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRandy Howell Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe Howeller DMC PLUS excels when deflected off rock, wood, docks, and other hard cover to trigger aggressive reaction strikes. Experiment with different EBS sound profiles throughout the day to match changing water conditions and fish mood. A stop and go retrieve combined with occasional pauses allows the lure’s wide wobble and sound technology to continue drawing fish in even when the bait momentarily stalls.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Specs\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e\u003cspan\u003e Crankbait\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e\u003cspan\u003e 10'\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e\u003cspan\u003e Floating\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e\u003cspan\u003e .68oz. \/ 19.28g\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e\u003cspan\u003e 2.6\" \/ 6.60cm\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003cspan\u003e EBS Smart Chip\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eHooks\u003c\/strong\u003e\u003cspan\u003e: 2X Strong Daiichi, #4 X2\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"108\" height=\"118\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"AYU","offer_id":31992938659971,"sku":"LURE-848927085195","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":31992938561667,"sku":"LURE-848927085034","price":18.99,"currency_code":"USD","in_stock":false},{"title":"Splatter Back Pearl","offer_id":31992938594435,"sku":"LURE-848927085065","price":18.99,"currency_code":"USD","in_stock":false},{"title":"Melon Shad","offer_id":31992938627203,"sku":"LURE-848927085119","price":18.99,"currency_code":"USD","in_stock":false},{"title":"Chrome XXX Shad","offer_id":31992938692739,"sku":"LURE-848927085317","price":18.99,"currency_code":"USD","in_stock":false},{"title":"XXX Shad","offer_id":31992938725507,"sku":"LURE-848927085331","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Brown Craw","offer_id":31992938758275,"sku":"LURE-848927085423","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":31992938791043,"sku":"LURE-848927085508","price":18.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/10403ChartreuseShad.png?v=1748383538"},{"product_id":"tournament-series-howeller-dmc-jr","title":"Howeller DMC Jr.","description":"\u003cp class=\"p1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/3IySIj9oPpQ?si=niwSIiHViS-szKTW\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eThe \u003cstrong\u003eHoweller DMC Jr.\u003c\/strong\u003e is a downsi\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003ezed version of the championship \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003ewinning Howeller Dream Master Classic and a must have addition to any crankbait arsenal. Measuring 2.1 inches and weighing 0.55 oz., the DMC Jr is designed to run at medium depths while producing a wide, aggressive wobble and fast, fish triggering action. Its compact profile makes it ideal for targeting pressured fish, matching smaller forage, and covering water efficiently.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eEquipped with Livingston Lures proven EBS Technology™, the Howeller DMC Jr. emits natural baitfish sounds that help attract fish from greater distances than traditional crankbaits. The combination of realistic sound, tight tracking, and erratic deflection creates a powerful presentation that consistently triggers reaction strikes. Whether targeting bass around rock, wood, grass, or open water structure, the Howeller DMC Jr. delivers the performance and fish catching ability expected from a championship winning design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRANDY HOWELL PRO TIP: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eFish the Howeller DMC Jr. around secondary points, rock transitions, and shallow cover where bass are actively feeding. Vary your retrieve speed and allow the bait to occasionally deflect off cover. Many of the biggest strikes occur immediately after the lure changes direction, while the EBS™ baitfish sounds continue drawing fish into the strike zone.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 9' to 10'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.55oz. \/ 15.58g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.1\" \/ 5.33cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Daiichi #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"135\" height=\"148\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Melon Shad","offer_id":31992952455299,"sku":"LURE-848927065111","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Ayu","offer_id":31992952488067,"sku":"LURE-848927065197","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Pro Green","offer_id":31992952520835,"sku":"LURE-848927065265","price":15.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":31992952553603,"sku":"LURE-848927065333","price":15.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":31992952586371,"sku":"LURE-848927065357","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":31992952619139,"sku":"LURE-848927065432","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":31992952651907,"sku":"LURE-848927065494","price":15.99,"currency_code":"USD","in_stock":false},{"title":"Ghost Blue Gill","offer_id":31992952684675,"sku":"LURE-848927065579","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":31992952717443,"sku":"LURE-848927065036","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Splatter Shad","offer_id":31992952750211,"sku":"LURE-848927065128","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Sunrise Shad","offer_id":31992952782979,"sku":"LURE-848927065135","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":31992952815747,"sku":"LURE-848927065500","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":31992952848515,"sku":"LURE-848927065449","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/13719AYU.png?v=1748388932"},{"product_id":"team-series-howeller-dmc-plus","title":"Howeller DMC Plus","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003eHoweller DMC PLUS\u003c\/strong\u003e is a slightly larger version of the Bassmaster Classic winning Howeller Dream Master Classic and a must have addition to any crankbait arsenal. Measuring 2.6 inches with a slightly wider body profile than the original DMC, the DMC PLUS is designed to run at medium depths while producing a wide, aggressive wobble and fast reacting action that predator fish can’t resist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eEquipped with Livingston’s EBS Baitfish Sound Technology™, anglers can instantly change the sound profile the lure emits, effectively giving you three lures in one. The combination of sound customization, erratic action, and fish triggering vibration allows anglers to adapt to changing conditions and target bass, walleye, and other predator fish with unmatched versatility and performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRandy Howell Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe Howeller DMC PLUS excels when deflected off rock, wood, docks, and other hard cover to trigger aggressive reaction strikes. Experiment with different EBS sound profiles throughout the day to match changing water conditions and fish mood. A stop and go retrieve combined with occasional pauses allows the lure’s wide wobble and sound technology to continue drawing fish in even when the bait momentarily stalls.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Specs\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 10'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Floating\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .68oz. \/ 19.28g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.6\" \/ 6.6cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks\u003c\/strong\u003e: 2X Strong Daiichi, #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"128\" height=\"140\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Splatter Back Pearl","offer_id":31994990100611,"sku":"LURE-848927010067","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Beauty Shad","offer_id":31994990035075,"sku":"LURE-848927010029","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Chartreuse Shad","offer_id":31994990067843,"sku":"LURE-848927010036","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Tennessee Shad","offer_id":31994990133379,"sku":"LURE-848927010081","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Melon Shad","offer_id":31994990166147,"sku":"LURE-848927010111","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Clearwater Shad","offer_id":31994990198915,"sku":"LURE-848927010142","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":31994990231683,"sku":"LURE-848927010203","price":20.99,"currency_code":"USD","in_stock":false},{"title":"XXX Shad","offer_id":31994990264451,"sku":"LURE-848927010333","price":20.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":31994990297219,"sku":"LURE-848927010357","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":31994990329987,"sku":"LURE-848927010371","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":31994990362755,"sku":"LURE-848927010432","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":31994990395523,"sku":"LURE-848927010449","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":31994990428291,"sku":"LURE-848927010494","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":31994990461059,"sku":"LURE-848927010500","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Citrus Sparkle","offer_id":31994990493827,"sku":"LURE-848927010548","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Blue Gill","offer_id":31994990526595,"sku":"LURE-848927010579","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Tiger Spots","offer_id":31994990559363,"sku":"LURE-848927010685","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":31994990592131,"sku":"LURE-848927010692","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/0906_Splatter_Back_Pearl.png?v=1748383469"}],"url":"https:\/\/www.livingstonlures.com\/collections\/randy-howell-collection.oembed","provider":"Livingston Lures","version":"1.0","type":"link"}